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Committed to the enjoyment and development of fly fishing and the practice of effective sustainable management of sport fishing resources.
We have a 40 year tradition of developing innovative products for our community from our Swedish base including the large arbour reel now the industry standard format for fly reels. We are pioneers and explorers and have developed some of the finest fly fishing operations in the World from the Arctic to Tierra Del Fuego.
We own and manage our own Atlantic salmon rivers, invest in conservation, science and education and seek to constantly engage with our community to empower them.
Love life, enjoy nature and fish hard!
Buy on-line or talk with a knowledgeable fly fishing specialist:
The Cross S1 provides a perfectly balanced combination of power and accuracy with the classic LOOP medium-fast action.
The Cross S1 Single-Hand rod is a firmly established favourite in contemporary fly rods, the Cross S1 range utilises all of our technical expertise in the latest material and resin systems. Tested and re-tested, the Cross S1 provides a perfectly balanced combination of power and accuracy with the … more
The Cross S1 Flatsman is a super-strong featherweight fly rods, with an emphasis on fishing where the rod is working with minimum vibration through an entire load range.
We have carefully restricted the inherent elasticity of the LOOP Cross S1 so that the rod is working evenly over a much wider range than other fly rods. We have managed to make super-strong featherweight fly rods, with an emphasis on fishing where the rod is working with minimum vibration through … more
These rods have a bit deeper action that works through the entire grip when fully loaded, but also have a short recovery that allows for a quick and early stop.
With six models, we are proud to launch the updated Göran Andersson series. These rods have a bit deeper action that works through the entire grip when fully loaded, but also have a short recovery that allows for a quick and early stop. They are easy-to-cast and meant for all flyfishers, but … more
You'll appreciate its smooth, deep, medium-fast action both for its casting precision, and its ever-forgiving nature.
Style, technology, handling. Everything about the Loop Xact Fly Rod indicates that this is a rod for the advanced practitioner, yet it's priced at entry-level – a win-win for any performance-oriented fly angler. With that in mind, you'll appreciate its smooth, deep, medium-fast … more